Why Use A Trademark Attorney?

Engaging a trademark attorney is a vital part of the trademark registration process.  While you may be able to get through the trademark application process using one of the myriad of self-help services available online, doing so poses a number of risks to your business and the trademark rights you seek to ultimately secure and protect.  Using a trademark attorney can save you time, headaches, and money.

The trademark registration process is deceptively simple. This is, in part, due to the trademark search features and online trademark application forms now available on the United States Patent & Trademark Office’s (USPTO’s) website.  The process, however, is more complicated than it appears.  The trademark registration process requires involves a number of legal and procedural requirements.  So, whether doing a trademark search, preparing a trademark application, or prosecuting the trademark application in response to USPTO office actions, you will want to engage an experienced trademark attorney to assist you.

Indeed, trying to obtain a trademark registration without the assistance of a trademark attorney is akin to doing your own dental work. You wouldn’t try to give yourself a root canal.  For the same reason, you should avoid the pain that comes from engaging in self-help trademark services. Even the USPTO acknowledges that: “because the trademark process requires you to satisfy many legal requirements within strict time deadlines, attorneys (not associated with the USPTO) who are familiar with trademark matters represent most applicants.”

So how do you choose the right attorney?  There are a few factors to consider when selecting someone to represent you before the U.S. trademark office.  The two primary factors are cost and experience.  These two are related in that often as an attorney has more experience he or she may charge more.  On the other hand, experienced legal counsel are usually more efficient.

Another thing to consider is what kind of experience does the attorney have? For example, if an attorney has filed numerous applications but has not been properly mentored or trained in trademark law, then the attorney may have picked up a number of bad habits which have been reinforced over the years because an untrained lawyer may simply not know any better. On essence, this is the difference between a trademark lawyer and any other lawyer – solid experience in trademark law.

Trademark Access has experienced and well trained trademark attorneys who can provide peace of mind by helping you simply navigate the legal and procedural requirement of the trademark registration process. Remember, having a good trademark attorney at the beginning can save you money in the end – and can help you obtain strong trademark rights to protect your business and goodwill.

So get started today and talk to one of our experienced attorneys at 1-855-549-9900 or start your application process online by clicking below: