The online real estate database Zillow flexed its muscle recently with the announcement that it will acquire its competitor Trulia for $3.5 billion, giving it about 61% of total home listing internet searches. With such power Zillow is established as a force to be reckoned with. Unfortunately for Zillow, its might doesn’t hold much influence over the U.S. Patent and Trademark Office (USPTO), which recently rejected Zillow’s opposition to LoanZilla’s trademark application. The Office determined that there is no likelihood of confusion between Zillow’s registered trademark and the LoanZilla mark that LoanZilla applied to register.
Duck Dynasty, the popular A&E television program, is big on camouflage. But the Dynasty crew may have overstepped its camo bounds when it proclaimed that “My Favorite Color is Camo.” This proclamation and use of the phrase on branded merchandise has recently led to a lawsuit. The Duck group is facing a trademark infringement challenge from a Florida company claiming Dynasty’s use of the phrase “My Favorite Color is Camo” infringes on its trademark registration.
Comic-Con has become a big deal. Multiple conventions are held annually throughout the country. Thousands of people attend. But the San Diego installment of the event wants to make sure that everyone knows that it is the real, original Comic-Con and is taking action to do so.
Sports chants seem to be all the rage lately. This summer, the US Men’s National Soccer Team chant “I Believe That We Will Win!” became a surprise hit at the World Cup tournament in Brazil. In addition, universities across the country are preparing for crowd chants and cheers as the college football season approaches. As the popularity of these chants increase, it’s not too surprising that people are starting to think about commercially protecting these cheers. Several groups are going about this through trademark registration.