When starting a business, the business owner dreams of becoming a success story. This requires a lot of concentration, commitment, hard work and of course, the right assets. As your new business gains momentum, you might face stiff competition from rivals who may even copy your ideas and use them to compete against you. This can affect customer loyalty and ultimately your profitability. Protecting your investment of time, money the proverbial “blood, sweat, and tears” is paramount. Investing in your long term success requires the services of trademark attorneys.
E-commerce investors, web developers, and bloggers should be aware of the trademark laws that regulate their field of practice. By gaining knowledge of online trademark laws, an investor will be in a better position to make smart decisions regarding trademark registration, and avoid potential legal scuffles. These laws not only guide Internet investors from infringing on other people’s domains but also give guidance on what actions you should take if someone infringes upon your registered trademark. The registration, trafficking in, and use of another party’s domain name or trademark in bad-faith with the intent of making a profit is legally referred to as cyber-squatting. Online trademark owners attain protection and counsel from the Anti-cyber-squatting Consumer Protection Act (ACPA). Some of the significant principles of this act include:
Developing your product or an idea for service and securing funding might seem like a piece of cake when compared with registering a trademark. It is painfully easy to unintentionally steal someone’s intellectual property if you do not follow all of the necessary steps to prevent such an oversight. Moreover, without support, a business owner can become the victim of theft too easily.
Your business name is your identity. Attached to that is your reputation and good will. If you let your competitors to connect their business to your name, then you might as well close shop. Protect your business from free riders by registering your trademarks. The first step involves a trademark name search so that you yourself will not be using an already existing mark.
If you write a book, you own the copyright to the book and this protects you from the theft of your intellectual property. If you invent something, you get a patent and this serves as protection in case somebody wants to steal your invention. The same thing applies to the trademark to some extent. In simple terms, a trademark can be described as a unique distinguishing feature of a company or a business. The trademark protects the business owner the same way the copyright protects the writer. This means that if you file trademark papers you will be protecting your business logo and your brand from creative theft.
Everyone knows the importance of branding and image in business. You stay ahead of your competitors if your clients recognize your logo or your name even just from a single short glimpse. This is why it is important you do not share your trademark idea with others. By getting a trademark registered, you effectively and legally claim a right of ownership over such and prevent your competitors or any other business from taking advantage of your popularity.
If you have a product or name that is unique for your business, it is important to get a trademark to protect that special name or product. Chances are, you have worked very hard to think up a unique product, and it is important to establish a presence in the market world. Typically, trademarked products or names attract more customers than those without trademarks because customers know the trademark means quality.
One of the most exciting and fun parts of starting a business is coming up with a brand name for your products. No matter how many good ones seem to be taken, there are always plenty more ideas for product names — and yours can be original and eye-catching. Brainstorming can be amusing and entertaining, a break from hard work.
Business owners are usually big picture and entrepreneurial persons. Successful business owners typically have a thousand and one things they are working on at the same time. However, they are not successful because they over-schedule themselves. To be successful they cannot afford to know every detail and certainly cannot afford to acquire every skill needed to run a business. That is why they hire trusted professionals, such as accountants, lawyers, and IT professionals.