Thinking about using the iconic Hollywood sign as a way to promote your business? Better think again. The Hollywood Chamber of Commerce not only owns a trademark registration for the landmark sign, but owns about a half a dozen trademark registrations relating to the Hollywood icon. Recently, a New York ad agency called “The Brooklyn Brotherss” altered a photo of the Hollywood sign to include the letters BB in front of the word Hollywood in an effort to promote their new venture. (Click here to see related The Hollywood Reporter article.)
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