We recently posted an article discussing the University of Alabama’s efforts to enforce their trademark registrations. The story involved a small bakery that makes cookies using the University’s “A” logo. The University of Alabama contracts with Collegiate Licensing Co. to police their trademark portfolio. Collegiate recently sent a cease-and-desist letter to this small bakery in Northport, Alabama. The letter ordered the bakery to stop selling products that contained the University’s trademarks. The University of Alabama has a trademark registration covering its “A” logo.
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The first step to protect your brand is to obtain trademark protection by registering a trademark, but this is just the first step of an ongoing process. After acquiring a trademark registration, you must enforce it or risk infringers diluting your brand equity or unjustly profiting from it. The United States Patent and Trademark Office will not 
If you write a book, you own the copyright to the book and this protects you from the theft of your intellectual property. If you invent something, you get a patent and this serves as protection in case somebody wants to steal your invention. The same thing applies to the trademark to some extent. In simple terms, a trademark can be described as a unique distinguishing feature of a company or a business. The trademark protects the business owner the same way the copyright protects the writer. This means that if you file trademark papers you will be protecting your business logo and your brand from creative theft.
Everyone knows the importance of branding and image in business. You stay ahead of your competitors if your clients recognize your logo or your name even just from a single short glimpse. This is why it is important you do not share your trademark idea with others. By getting a 
If you have a product or name that is unique for your business, it is important to get a trademark to protect that special name or product. Chances are, you have worked very hard to think up a unique product, and it is important to establish a presence in the market world. Typically, trademarked products or names attract more customers than those without trademarks because customers know the trademark means quality.
One of the most exciting and fun parts of starting a business is coming up with a brand name for your products. No matter how many good ones seem to be taken, there are always plenty more ideas for product names — and yours can be original and eye-catching. Brainstorming can be amusing and entertaining, a break from hard work.
Computer technology and the internet move at lightening pace. A few years ago, the word app did not even exist. Now it has become commonplace and we hear about apps all the time. In 2008, Apple tried to get out in front of the curve and 
If you are successfully able to register your United States federal trademark, you have navigated the trickiest part of the trademark process. However, you are not completely out of the woods. Simply because you register a trademark does not mean that it will remain valid and enforceable forever. For your 
You are probably familiar with two small symbols commonly displayed after the use of a U.S. trademark, the ® and the ™ symbols. But you may wonder what the difference between them is. These two symbols indicate that the owner of a mark is asserting trademark rights in connection with the mark. These “trademark” symbols are intended as notice or a warning to third parties regarding the type of rights that accompany a mark.