Boise State recently licensed its blue field design to Hosei University near Tokyo, Japan. See article here. It turns out that Boise State possesses a trademark registration (U.S. Trademark re. No. 3,707,623) – which protects the color blue used on artificial turf in a stadium. Boise State’s blue stadium field trademark and licensing deal is a good example of the value of some of the more atypical forms of trademark protection and the need to think outside the box when thinking about trademark registrations.
Business owners are usually big picture and entrepreneurial persons. Successful business owners typically have a thousand and one things they are working on at the same time. However, they are not successful because they over-schedule themselves. To be successful they cannot afford to know every detail and certainly cannot afford to acquire every skill needed to run a business. That is why they hire trusted professionals, such as accountants, lawyers, and IT professionals.
Your business plan is set. You’ve thought long and hard about what your business name should be. Now you’re ready to trademark your business name. You begin your trademark application and lo and behold there are two options for filing your trademark – standard character mark and stylized/design mark. So which should you choose? If you aren’t concerned about protecting any distinct look or style for your business name, then you might consider going with the former. If you have a logo or a stylized font or script that you want to use together with your name, then you might consider the latter option. Of course, there is more to the decision than merely deciding if you only need to protect a word or slogan or if you also need to protect design aspects of your trademark; so you should seek the advice of a seasoned trademark lawyer.
This article explains how you can register your trademark in four simple steps. You may first wonder: Why should I even register a trademark? The answer is simple. A valid trademark registration significantly improves your ability to protect and enforce your brand and can be critical to protecting the goodwill of your company. Valid U.S. trademark registrations provide additional legal rights that strengthen your trademark.