Your business name is one of the most important assets. Not only does it stand for your business, it represents your product and reputation.
A registered trademark gives your business the exclusive rights to use the trademark. If you don’t have your business name or logo trademarked there is little protection from someone else registering and forcing you to change your name or capitalizing on your hard work.
Registering your trademark provides you with nationwide protection and use of the registered trademark symbol. When someone performs a trademark search, your trademark will show up and decrease the chance of someone committing infringement against your mark. If you ever are the victim of trademark infringement, having a registered trademark allows you maximum protection and allows you to sue in Federal Court for damages.
There are numerous cases every year where a business has to take another to court to settle a trademark dispute. Don’t be one of them.