If you write a book, you own the copyright to the book and this protects you from the theft of your intellectual property. If you invent something, you get a patent and this serves as protection in case somebody wants to steal your invention. The same thing applies to the trademark to some extent. In simple terms, a trademark can be described as a unique distinguishing feature of a company or a business. The trademark protects the business owner the same way the copyright protects the writer. This means that if you file trademark papers you will be protecting your business logo and your brand from creative theft.