Texas A&M’s red-hot freshman quarterback, Johnny Manziel, has lit up college football this year. He just took home the Heisman Trophy, which recognizes the nation’s most outstanding college football player – the first freshman ever to receive the honor. During this past season, his running and passing ability helped him shatter all sorts of offensive records on the field. Now off the field, he’s looking to play a little defense by registering a trademark.
Continue reading “Registering a Trademark for “Johnny Football”
The first step to protect your brand is to obtain trademark protection by registering a trademark, but this is just the first step of an ongoing process. After acquiring a trademark registration, you must enforce it or risk infringers diluting your brand equity or unjustly profiting from it. The United States Patent and Trademark Office will not