We recently posted an article discussing the University of Alabama’s efforts to enforce their trademark registrations. The story involved a small bakery that makes cookies using the University’s “A” logo. The University of Alabama contracts with Collegiate Licensing Co. to police their trademark portfolio. Collegiate recently sent a cease-and-desist letter to this small bakery in Northport, Alabama. The letter ordered the bakery to stop selling products that contained the University’s trademarks. The University of Alabama has a trademark registration covering its “A” logo.
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