The recent phenomenon of Linsanity has put a spotlight on the issue of whether or not you can trademark a person’s name. If you do not know what we mean by Linsanity, just check out www.linsanity.com. Jeremy Lin is the latest NBA phenomenon with an amazing underdog story who, in February 2012, led an unexpected winning streak by the New York Knicks while being promoted to the starting lineup. His sudden rise has generated a global following known as Linsanity. (See http://en.wikipedia.org/wiki/Jeremy_Lin).