Month: March 2017

Hasbro Play Doh Trademark

Hasbro Seeking Trademark Protection on Distinctive Play-Doh Scent

Few smells can transport someone back to childhood like the distinctive scent of opening a can of Play-Doh. The unique fragrance, in use since 1955, is a clear signal that you are about to play with the official Hasbro modeling clay. After more than 60 years of production, Hasbro is now taking steps to make sure that the scent remains a clear indication that you have official Play-Doh and not some other imitator. That’s why Hasbro recently filed for federal trademark protection on the Play-Doh smell.
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Adidas Puma Trademark Dispute

Adidas and Puma Tangle over Use of Stripes on Soccer Cleats

Adidas and Puma share a long and entangled history. In the late 1940s, the two companies were started by German brothers Adolf (Adi) Dassler and Rudolph Dassler after a family feud led the brothers to part ways. Adidas was registered on August 18, 1949 by Adi, following a family feud at the Gebrüder Dassler Schuhfabrik company between him and his older brother Rudolf. Rudolf established Puma before Adi established Adidas. The companies quickly became business rivals. To this day, the companies are still headquartered in the same German city of Herzogenaurach and continue as rivals. This familiar history is behind Adidas assertion in a recently filed a trademark infringement suit against Puma that the alleged trademark infringement shouldn’t be seen as innocent. Continue reading “Adidas and Puma Tangle over Use of Stripes on Soccer Cleats”