Month: October 2017

John Deere Trademark

John Deere Wins Trademark Lawsuit over Green and Yellow Color Scheme

Farm equipment and the John Deere Trademark go hand-in-hand. Even among the general, non-farming public, Deere is one of the most recognizable brand names. Not only is the name top of mind for most people, but so is the brand’s color scheme – green and yellow. According to its trademark registrations, this familiar look has been used by Deere as early as 1918. With nearly a century of built up brand equity, Deere is actively enforcing its trademark rights against would-be imitators and recently won a permanent injunction against a South Dakota based agricultural sprayer equipment company. Continue reading “John Deere Wins Trademark Lawsuit over Green and Yellow Color Scheme”