Month: December 2012

This Bud’s for You… and You? Trademark Rights Battle over Budweiser Brand Name

budweiser protecting trademark rightsWith the amount of money spent on marketing, it’s a pretty good bet that nearly every adult in the United States is familiar with the Budweiser trademark for beer.  But it may be a surprise to learn that the beer brewed by Anheuser-Busch is not the only beer marketed under the trademark Budweiser.  A small brewer in the Czech Republic also has trademark rights to the name Budweiser and Anheuser-Busch is not happy about it.  (Click here to see MSN Money Article on this topic.)

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Registering a Trademark for “Johnny Football

Registering A TrademarkTexas A&M’s red-hot freshman quarterback, Johnny Manziel, has lit up college football this year.  He just took home the Heisman Trophy, which recognizes the nation’s most outstanding college football player – the first freshman ever to receive the honor.  During this past season, his running and passing ability helped him shatter all sorts of offensive records on the field.  Now off the field, he’s looking to play a little defense by registering a trademark.

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Hollywood Trademark Registration: Don’t Mess with the Hollywood Sign

Thinking about using the iconic Hollywood sign as a way to promote your business?  Better think again.  The Hollywood Chamber of Commerce not only owns a trademark registration for the landmark sign, but owns about a half a dozen trademark registrations relating to the Hollywood icon.  Recently, a New York ad agency called “The Brooklyn Brotherss” altered a photo of the Hollywood sign to include the letters BB in front of the word Hollywood in an effort to promote their new venture. (Click here to see related The Hollywood Reporter article.)

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