Always remember the Alamo – at least when it comes to branding. If you don’t, the state of Texas may come after you for trademark infringement.
That’s what happened after two beer manufacturers took their trademark dispute to federal court. Alamo Beer sued Old 300 Brewing for trademark infringement claiming Old 300’s use of the outline of the Alamo infringed on its federal trademark registration. While these two groups battled it out, they received an unexpected challenge. The state of Texas stepped in and asserted its own trademark rights to the Alamo. A federal judge agreed with Texas and now both beer companies will need a license from the Texas General Land Office to continue use of the image of the Alamo. Continue reading “Don’t Mess with Texas – State Wins Alamo Trademark Dispute”