Shortly after singer Beyoncé gave birth to daughter Blue Ivy Carter in January, the new mother and father, rapper Jay-Z, did something most parents never do. They filed a trademark application on the name of their child. When the parents are two of the most successful musicians on the planet, it seems that even the birth of their first child doesn’t slow down business. It may seem like a smart thing to do, because other people might try to beat them to the trademark office to potentially use the mark as leverage. For example, third parties might try to use the mark in ways that negatively affect their brand or try to sell the mark to them at an exorbitant price. News reports have come out suggesting that they have lost their battle over the trademark. (Click here to see Rolling Stone article.) While it’s true that Beyoncé and Jay-Z will not have have exclusive rights to use the term Blue Ivy, they haven’t lost their rights all together. The couple’s trademark application is still pending before the US Patent and Trademark Office and recently published for opposition. (Click here to see Notice of Publication from the USPTO.) So long as there is no one with senior rights to the same mark for the same or similar goods, their trademark registration application should survive the opposition period.
Your business name is your identity. Attached to that is your reputation and good will. If you let your competitors to connect their business to your name, then you might as well close shop. Protect your business from free riders by registering your trademarks. The first step involves a trademark name search so that you yourself will not be using an already existing mark.