Category: Protecting

A review and update of companies protecting their trademarks and brands.

John Deere Trademark

John Deere Wins Trademark Lawsuit over Green and Yellow Color Scheme

Farm equipment and the John Deere Trademark go hand-in-hand. Even among the general, non-farming public, Deere is one of the most recognizable brand names. Not only is the name top of mind for most people, but so is the brand’s color scheme – green and yellow. According to its trademark registrations, this familiar look has been used by Deere as early as 1918. With nearly a century of built up brand equity, Deere is actively enforcing its trademark rights against would-be imitators and recently won a permanent injunction against a South Dakota based agricultural sprayer equipment company. Continue reading “John Deere Wins Trademark Lawsuit over Green and Yellow Color Scheme”

Harry Potter Trademark Issues

Harry Potter Festival Halted Due to Trademark Issues

J.K. Rowling created a magical world for readers of her Harry Potter books. This magic quickly spread to become one of the most valuable intellectual property assets in the world. It has spawned movies and a theme park. From small beginnings writing on napkins to a major entertainment company owning all the IP rights, the value of the Harry Potter Trademark took off at an exponential pace. With an empire now to protect, trademark infringement issues with Warner Bros. Entertainment, have forced a growing Halloween festival in Scottsville, Virginia dedicated to the world of Harry Potter to be scrapped.

Learn More About the World of Magic and Trademarks

For the past three Halloweens, Scottsville has hosted a Harry Potter Festival. It all began after a local shop transformed itself into Honeydukes, the fictional candy shop in the Harry Potter books. Momentum grew from there and the rest of the town joined in. It grew from 800 visitors in year one, to 10,000 visitors visiting last year with over 25 local shops participating. As the event expanded, local shop owners formed the “Ministry of Magic”, a group set up to plan the annual event. Local businesses transformed into several of the shops and locations described in the Harry Potter books, calling themselves after the places in the books. The event began to take on a life of its own.
Continue reading “Harry Potter Festival Halted Due to Trademark Issues”

ganjagonia trademark dispute

Patagonia Challenges Trademark Application for Ganjagonia

It’s an interesting time for marijuana related businesses. At the state level, several states have given them a green light. On the federal level, however, the light is still very much red. In states where marijuana laws have been eased, entrepreneurs have been actively developing businesses around pot culture. But these entrepreneurs run into problems with federal trademark registration because the US Patent & Trademark Office is federally regulated. Trademark examiners have typically rejected marijuana related marks. However, one Colorado based web producer has passed the federal hurdle for his trademark application on Ganjagonia – a marijuana themed web cartoon, but now faces a more traditional trademark challenge from an actual company, as the outdoor retailer Patagonia is challenging his trademark application. Continue reading “Patagonia Challenges Trademark Application for Ganjagonia”