In a recent blog post, we discussed The Hobbit producers’ trademark dispute with Global Asylum, the makers of the upcoming mockbuster movie “Age of the Hobbits”. The Hobbit producers claim that Asylum’s reference to hobbits in their movie title infringes rights under a trademark registration. Asylum countered claiming that the term hobbits refer to a recently discovered human sub-species and as such, they are entitled to use the term under the legal doctrine of fair use. In an effort to bolster their infringement position, The Hobbit producers have commissioned an interesting study aimed at showing a likelihood of confusion, which is one of the legal requirements to establish trademark infringement. (For more details on the story, see The Hollywood Reporter article by clicking here. story here: http://www.hollywoodreporter.com/thr-esq/hobbit-trademark-lawsuit-producers-enlist-394685).
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