Almost everyone remembers the video clip of University of Florida student Andrew Meyer yelling the iconic phrase “Don’t tase me bro!” Meyer caused a major disruption at a town hall forum and was caught on video yelling “Don’t tase me bro!” while being subdued by campus police. (Click here to see video here: http://www.youtube.com/watch?v=6bVa6jn4rpE) Of course, Meyer wasn’t thinking about the implications for the stun gun manufacturer Taser International’s trademark registrations. But the ensuing pop culture wave and spread of the phrase has Taser International and its trademark lawyers very concerned about Taser’s trademark registration rights. (Click here to see related Huffington Post article.) see story here: http://www.huffingtonpost.com/2012/12/05/taser-trademark-company-tasered_n_2218763.html)
Everyone knows the importance of branding and image in business. You stay ahead of your competitors if your clients recognize your logo or your name even just from a single short glimpse. This is why it is important you do not share your trademark idea with others. By getting a trademark registered, you effectively and legally claim a right of ownership over such and prevent your competitors or any other business from taking advantage of your popularity.
If you have a product or name that is unique for your business, it is important to get a trademark to protect that special name or product. Chances are, you have worked very hard to think up a unique product, and it is important to establish a presence in the market world. Typically, trademarked products or names attract more customers than those without trademarks because customers know the trademark means quality.
One of the most exciting and fun parts of starting a business is coming up with a brand name for your products. No matter how many good ones seem to be taken, there are always plenty more ideas for product names — and yours can be original and eye-catching. Brainstorming can be amusing and entertaining, a break from hard work.
The Deseret News and the Salt Lake Tribune recently ran articles in their online business sections about Trademark Access’s online trademark registration services. The articles may be viewed by clicking here and here respectively.
As stated by the Deseret News article, Perry Clegg, the founder of Trademark Access, was recently elected to be the secretary of the Intellectual Property Section of the Utah State Bar and has been named among the top intellectual property attorneys in Utah as determined by a survey of legal peers conducted by Utah Business Magazine.
Business owners are usually big picture and entrepreneurial persons. Successful business owners typically have a thousand and one things they are working on at the same time. However, they are not successful because they over-schedule themselves. To be successful they cannot afford to know every detail and certainly cannot afford to acquire every skill needed to run a business. That is why they hire trusted professionals, such as accountants, lawyers, and IT professionals.