You may have read our earlier blog post about Apple’s trademark troubles in Brazil. In Brazil, a company called Gradiente beat Apple to the Brazilian trademark office and registered the name iPhone long before Apple released their mega-hit mobile phone. Because Gradiente was the first to obtain a trademark registration, they are entitled to exclude Apple from using the “iphone” mark in Brazil. Since we last wrote about this story, Apple has been able to bring its considerable resources to bear and the two companies are currently in negotiations over a deal that would allow Apple to use the brand in Brazil. But just when Apple appears to be resolving that problem, a new issue has emerged for Apple’s trademark attorneys in Latin America.
Continue reading “Apple Trademark Application Trouble in Mexico”
That’s ogooglebar! If you’ve had recent conversations with your Swedish friends, you may have heard this term. In fact, it’s become so commonly used in Sweden that the Swedish Language Council planned to officially add it to the Swedish language. The English translation basically means ungoogleable, something that you can’t find through the use of a search engine. With our ever increasing reliance on internet searches it’s a useful term, but it is also a term that Google wants to make sure is handled with appropriate care. That’s why Google’s 
Before Google came around, the only place you were likely to hear the word “android” was at a 
Apple Inc.’s trademark attorneys must be working overtime. In the last few months we’ve seen Apple involved in trademark issues in China, Brazil, Mexico and now at home in the United States. The most recent issue stems from Apple’s