Category: Trade Dress

Boise State’s Trademark Registration for Blue Stadium Field: Trade Dress and Other Forms of Trademark Protection

The Blue Turf Boise State recently licensed its blue field design to Hosei University near Tokyo, Japan.  See article here.  It turns out that Boise State possesses a trademark registration (U.S. Trademark re. No. 3,707,623) – which protects the color blue used on artificial turf in a stadium.  Boise State’s blue stadium field trademark and licensing deal is a good example of the value of some of the more atypical forms of trademark protection and the need to think outside the box when thinking about trademark registrations.

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