Chicago native, Derrick Rose, has an endorsement deal with Adidas worth $250 million over 14 years. That’s why the recent rejection of Adidas’ trademark application for their brand name Adizero is so interesting. It turns out that Adidas’ trademark application was rejected based on a likelihood of confusion with a registered trademark of a small Chicago area church. The trademark attorney for the church is asking Rose to side with the church in the dispute despite his affiliation with Adidas. This conflict of interest puts Rose in a tough situation.
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Apple Inc.’s trademark attorneys must be working overtime. In the last few months we’ve seen Apple involved in trademark issues in China, Brazil, Mexico and now at home in the United States. The most recent issue stems from Apple’s 
Tim Tebow is many things. He is an athlete, an advocate, a Heisman trophy winner, and now it looks like he will be a trademark registration owner. A trademark application for the term “Tebowingg” recently survived the 30 day opposition period provided after a trademark publishes. The trademark application should proceed to registration, which will entitle XV Enterprises, a company solely owned by Tim Tebow, to the exclusive rights to use the mark “Tebowing” in commerce in connection with the sale of hats, shirts, and t-shirts.
Your business plan is set. You’ve thought long and hard about what your business name should be. Now you’re ready to trademark your business name. You begin your