Trademark attorneys can be pretty creative and Sony’s recent trademark infringement suit against Bridgestone Tires is a great example. Sony is suing Bridgestone for among other things, trademark infringement. The basis for the lawsuit is Bridgestone’s use of the same actor in one of their ads that Sony had previously used in their PlayStation 3 marketing campaign. Sony says that Bridgestone improperly infringed upon their “trademark” character “Kevin Butler”. Sony did not register a trademark for the Kevin Butler character and has not even filed a trademark application for Butler. Sony recently settled its claims against the actor that played Kevin Butler, but the lawsuit with Bridgestone continues.
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