Activision’s Call of Duty video game franchise has been incredibly successful. It is a highly detailed, military style game that attempts to deliver a realistic combat experience by incorporating real weapons and equipment. This realism includes the ability to customize a player’s combat uniform, right down to the patches worn by the combatant. Such extreme realism enhances the player’s experience, but one company claims that Activision’s use of its patch is a little too real and infringes on its trademark registration. But a U.S. District Court in California doesn’t see it this way.
Sporting apparel and equipment manufacturer Under Armour, has rapidly grown into a heavy hitter in the athletic gear market. Started in 1996 by University of Maryland football player, Kevin Plank, out of the back of his car, the company has grown to challenge the likes of Nike and Adidas. Part of the company’s explosive growth has been due to marketing and branding. Before hitting the big time, Plank wisely filed a trademark application on Under Armour in 1996, which received a trademark registration in 1999. Armed with this trademark registration and a desire to protect the brand, Under Armour recently filed a lawsuit against Salt Armour, Inc. for trademark infringement. Continue reading “Under Armour Sues Salt Armour”
New York is well known for many popular pizza restaurants. One restaurant in particular, New York Pizzeria, Inc. (NYPI), believes that what separates it from all the others is a distinctive taste that customers immediately recognize. According to NYPI, a unique blend of ingredients sourced from proprietary distributers creates its distinguishing flavor. And when its former president left to create a rival restaurant, Gina’s Italian Kitchen, NYPI noticed that Gina’s pizza tasted a little too familiar. That’s why NYPI filed a federal lawsuit claiming that Gina’s violated the Lanham Act by copying NYPI’s pizza flavor. But can a flavor be protected by a trademark registration? Continue reading “Judge Rules Pizza Flavor Cannot Be Trademarked”
Carrie Sarabella must have a sense of humor. She is the entrepreneur behind SNAKS FIFTH AVENCHEW, an organic doggie treat manufacturer. The play on the brand Saks Fifth Avenue is pretty clever. The department store doesn’t see it quite the same way however, as it sent cease and desist letters to the New Jersey based Sarabella. This wasn’t enough to make Sarabella roll over though and it appears that Saks is now backing down from its challenge.
Perhaps more than any other movie or movie series in history, the Star Wars franchise has heavily influenced popular culture. Several generations have grown up with the characters and new generations will continue to do so as new movies are planned for release. That is why it is not too surprising that a brewery in upstate New York named Empire, chose to call one of its beers “Strikes Bock”. Empire Strikes Bock is a clever name for a beer, but after Empire filed a trademark application on the name, it drew the ire of Lucasfilm. The Star Wars Studio recently filed an opposition to the trademark application alleging permitting registration of the mark for ale will create a likelihood of confusion and will dilute Lucasfilm’s trademark rights in it’s THE EMPIRE STRIKES BACK mark.
When you hear the word “how” you typically don’t think of a brand, you think of a question, like “how do you do something?” Or perhaps a statement like “this is how it’s done.” But two companies have taken to using the word as a brand, one company for quite a bit longer than the other, and this overlapping use is causing a trademark dispute over this simple word.
Before 2006 to tweet was something only birds did. Now tweeting is pretty much ubiquitous. One of the 10 most popular sites on the internet, Twitter has changed culture and the way people experience the world. News outlets are typically no longer the first to break news, with eyewitnesses relaying near real-time updates through Twitter. With such widespread use, Twitter has become a highly recognizable brand. As such, the group is taking measures to protect its name and unfortunately for a former symbiotic partner, it may become a casualty.
Slumping sales have McDonald’s searching for something new and its recent trademark application may reveal what it has in store. In July, McDonald’s filed a trademark application on McBrunch. But does this mean we can count on an 11 AM menu? The fast food giant is playing coy. When asked about its plans for the mark, the company stated it routinely files “intent-to-use” trademark applications and sometimes moves forward with them and sometimes it doesn’t. So that leaves us with a resounding maybe.
If you have been on any type of social media in the last couple of months, you have undoubtedly seen or been called out for the “ice bucket challenge”. The rules of the challenge require a person challenged to either get doused with ice water and pay $10 to charity or refuse the ice shower and make a $100 charitable donation. Over the summer, the challenge became strongly associated with support for the disease ALS (amyotrophic lateral sclerosis). As the popularity of the challenge surged, the ALS Association considered whether a trademark application to protect the challenge was appropriate. After first deciding that the group should protect the mark, it has since reconsidered and withdrawn its trademark application.
When you think of Louis Vuitton, you probably think of a trend-setter, a brand that is on the forefront of fashion. In most cases this is probably true, but recently the fashion behemoth may have been just a little late to the party. The French company is being sued for trademark infringement by an emerging Atlanta based shoe designer, Antonio Brown’s trademark attorney, claims that Louis Vuitton has been copying his unique toe plate design and causing consumers to be confused about which design is which.